Events

Event

Title:: PharmaMed Marketing & Media
When:: 09.22.2010 - 09.23.2010
Where:: Wyndham Princeton Forrestal Conference Center - Princeton
Category:: Conference / Trade Show

Description

PharmaMed Marketing & Media

September 22-23, 2010
Wyndham Princeton Forrestal Hotel & Conference Center
Princeton, NJ

The PharmaMed Marketing & Media conference is designed by Med Ad Newsâ€™ editorial staff and pharmaceutical, biotech, and medical device marketing professionals exclusively for the successful sales & marketing of pharmaceutical, biotech, and medical products. The PharmaMed Marketing & Media conference will provide healthcare marketing professionals with the high-value information they need with best practices, case studies, and actionable items from leaders in the field.

Times are Tough. Are Your Marketing & Sales Efforts Up to the Challenge?
The current economic climate has substantially increased the demands on product, brand, and sales management teams with regard to accountability, measurable results, and innovation. Med Ad News, the pharmaceutical industry's leading authority on pharmaceutical business, product marketing, and sales, presents a comprehensive, two-day, three-track conference that promises to provide the tools and techniques needed to optimize marketing and sales efforts.

Three Powerful Conference Tracksâ€”Endless Possibilities
Three conference tracks focus on digital marketing, sales force effectiveness, and patient-centered communications to provide you with the tools you need to:

"Do more with less" and respond effectively and efficiently to shrinking marketing budgets and sales forces
Examine new selling models and determine which ones will meet your firm's objectives
Gain insight into customer-centric strategies and evolve your sales force strategy accordingly
Optimize your relationship-building efforts by leveraging new technologies and advancing the integration of sales and marketing
Enhance your understanding of patient adherence, compliance, and persistency in order to create a campaign that improves health outcomes
Maintain a competitive edge while remaining compliant with ever-changing regulatory restrictions
Take advantage of digital media intelligence; bring your pharma, biotech, and medical device communication to the next level
Weigh risks and benefits associated with participating in online discussions and forums

Honoring Marketing's Best & Brightestâ€”PharmaMed Marketing Awards
Join us in honoring top pharmaceutical, biotech, and medical device marketing executives for their efforts in designing and launching powerful campaigns that will ultimately improve health outcomes.

The first annual PharmaMed Marketing Awards ceremony will recognize outstanding achievements by Vice Presidents and Directors responsible for the management of a brand or therapeutic area at a pharmaceutical or biotech firm.

Awards will be given in the following categories:

Digital Marketing

Best Digital Consumer Campaign
Best Digital Health Care Provider
Best Overall Digital Campaign

Patient-Centered Communications

Best Adherence, Compliance, and Persistency Campaign
Best Educational Outreach Campaign
Best Multicultural Campaign

Sales Force Effectiveness/Emerging Markets

Best Customer Relations Management Campaign
Best Managed Care Campaign
Most Admired/Respected Campaign

Awards will be judged by a panel of pharmaceutical, biotech, medical device, and diagnostic marketing professionals and Med Ad News editors. Information on the award categories and submission will be available in late July.